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About Us


At Sport for Life, we’re not waiting for change to happen. We’re making it happen.

Our nationally recognized not for profit organization consists of sport and physical literacy experts with the long-term vision necessary to be catalysts for lasting change within the sport and physical activity ecosystem and beyond. By bridging gaps between sectors, creating new collaborations with Canadian institutions, and mobilizing our knowledge to communities across the country, we aim to create a future in which everyone has access to quality sport and physical literacy experiences.

The work we do at Sport for Life is quite simple: as a knowledge-based social enterprise we encourage governments, institutions, schools, sport organizations and practitioners to improve their programs and services in ways that will benefit all participants of every age and stage.. We aim to align our work with the UN’s sustainable development goals. Our vision is for every Canadian to find a physical literacy pathway that works for them throughout their entire lives.